Clik here to view.
Do I Still Have Time to Make Different Happen?
How have you (or will you) alter your marketing and advertising plans for 2015? Are you ahead of the game, or is it crunch time? There are 12 working days until Black Friday. Just like the Muzak in...
View ArticleClik here to view.
Why Now is the Time for Data to Shine for Your Dealership
We're in an amazing era for the car business. Vehicle technology is advancing in leaps and bounds. This is generating a greater need for people to upgrade as safety, connectivity, comfort, and...
View ArticleClik here to view.
Why Dealers Should Make Advertising Decisions on the Macro and the Micro Levels
Car dealers have always been marketers at heart. It's part of learning the trade and understanding the business to gain natural insight into modern marketing and advertising practices. One could even...
View ArticleClik here to view.
Jump off the VDP Bandwagon and Meet Your Highest-Value Visitors
Your analytics dashboard reports a healthy bump in visitors, SRPs, and VDPs – sounds like you’re in for a great month. But by the time the 30th rolls around, showroom traffic was flat, and so were your...
View ArticleClik here to view.
Analyzing your Data Doesn't have to be Scary
Halloween is approaching so we decided to have a little fun with some classic horror flicks to debunk the myth that analyzing the performance of your dealership data has to be scary. Here are a few...
View ArticleClik here to view.
Going to NADA 2016?
String Automotive will be joining thousands of dealers from around the country at NADA 2016 in Las Vegas, NV, March 31st- April 3. The String DPS team will be at Booth #6645 in the North Hall of the...
View ArticleClik here to view.
String Automotive Rolls out “Strategy in a Box”, Making Marketing Execution a...
Strategy in a Box helps dealership personnel, and their agencies, execute on the powerful marketing data housed within their Dealer Positioning System® (DPS) with detailed action plans and targeted...
View ArticleClik here to view.
Is pandora and effective medium for your dealership? Well, that depends...
INTRODUCTION:Several posts on automotive digital marketing forums have asked the question, "Pandora, Yes or No?" At String we analyze millions of traffic combinations through the power of our...
View ArticleClik here to view.
Experian helps automotive dealers make smarter advertising decisions by...
Today is a great day for Experian and our automotive clients. We’ve been working with String Automotive for several years, and have now taken the next step in our relationship, as String Automotive has...
View ArticleClik here to view.
Why Combining the Power of String and Experian Helps Dealers Win in the...
In 2013, when we released the Dealer Positioning System, we wanted to solve a fundamental problem that every dealer has in the industry: Figuring out – empirically – what parts of their advertising are...
View Article
